venerdì 17 maggio 2013

Media Communication (or Modernity, Relativism, Distance)





«Media Communication» is an hendiadys; but for today we live it in a certain manner. It simply signifies: no communication (i.e. … happens, … is possible) without a medium, and also: «the medium is the message», as McLuhan wrote («It was not until the advent of the telegraph that messages could travel faster than a messenger. Before this, roads and the written word were closely interrelated»[1]). Then in that locution the stress falls on the first word, according to the strength of philosophy of the means, which in general impose themselves.
That meaning can be so divided into two meanings: (1) the communication is daughter of the modern media, which only made possible and developed the idea itself of communication («Before the electric speed and total field - McLuhan says -, it was not obvious that the medium is the message»[2]); and/or (2) ab antiquo every notice, every information (in the nature, in the society), every movement, was due to a medium.
According to that second meaning (writing perhaps - and I say: psychologically - anticipates facebook, even if different times are no comparable), media communication (like memory) would not belong to our age but concerns every age and every medium in order to any possible knowledge of «how it happens» or «how we have to do to obtain …», or any technical notion and information.